ContentChecked Holdings Inc. (CNCK) is the parent company of a family of mobile applications designed for individuals with specific dietary requirements. Since the official U.S. launch of its first app in early 2015, ContentChecked has continued to build its database of product information obtained from food manufacturers – the database now incorporates 70% of all conventional U.S. products, fully supporting the needs of ContentChecked customers.
Consumers register their food allergies or intolerances with ContentChecked, and simply scan the bar codes of whichever items they are considering purchasing. The app then provides users with information on what products fit their pre-set requirements. This connection between food producers and users is the basis of the ContentChecked business model – a highly engaged consumer, ready to buy, and in need of recommendations.
By initially focusing upon food allergies and intolerances, ContentChecked had access to a marketplace of more than 15 million people in the United States that suffer from food allergies, in addition to a demographic who develop stomach problems as a result of different foods. Though the overall market for food allergies and intolerances is valued at $13 billion in 2015, ContentChecked further expanded its market reach through the launch of MigraineChecked, SugarChecked and VeganChecked applications.
With these offerings, ContentChecked's market reach now extends to the roughly 38 million people in the United States currently diagnosed with migraines; as well as to the largest health-related cost in the country: the 97 million people at risk of developing, or have already developed, Type 2 diabetes. ContentChecked's growth is spearheaded by a talented team of professionals using their experience in entrepreneurial endeavors, sales, marketing and advisory services, nutrition, web design, social media and graphics and data management to help users better manage their food allergies, migraines, and overall health.