Laguna Blends Inc. (LAGBF)
Laguna Blends Inc. (LAGBF) is a network marketing company focused on the generation of sales through independent affiliates. Leveraging innovative tools and technologies, the company's affiliates are able to build international businesses from their own homes while effectively capitalizing on the performance of some of the world's most rapidly expanding, in-demand markets. To date, Laguna's primary focus has been on the hyper growing hemp food and beverage marketplace. As part of these efforts, the company introduced Caffe, a hemp-infused instant coffee product, and is preparing to launch Pro369, a water soluble hemp protein powder.
As a network marketing company, Laguna is strategically positioned to grow very quickly following its entry into the rapidly expanding hemp market space. In early March 2016, the company gave prospective shareholders a preview of this potential when it launched sales of its protein coffee beverage through 135 independent affiliates throughout the United States and Canada. In less than a week, Laguna's affiliate base grew by more than 100 percent to include 278 independent marketers, demonstrating the high levels of demand for functional beverage products across North America, as well as the considerable interest in the viable business opportunity Laguna presents to its affiliates.
Through the commercialization of Caffe and Pro369, Laguna is establishing a foothold in two high-demand global markets. According to reports from the Coffee Association of Canada (CAC), coffee is consumed by a larger proportion of adults than any other beverage, excluding water. In recent years, the emergence of energy drinks has slowed the coffee industry's performance, but the single cup serving market, of which Caffe is a part, has maintained steady growth, rising above 32 percent market share as of January 2014, according to Mintel Research. With a product in this space - as well as the global hemp industry, which was valued at nearly $500 million in 2012 by the Hemp Industries Association - Laguna's initial offerings position it strongly for sustainable growth.
With growth through its marketing network already underway, Laguna has turned its attention toward further expansion of its product line. In March 2016, the company signed a letter of intent with Robert Lamberton Consulting regarding the development of a "Limitless functional beverage brain health and memory coffee" product. Under the terms of this LOI, all hard costs associated with the development of the product will be billed to Robert Lamberton Consulting. The two parties are expected to enter into a formal research and development agreement outlining the details of this arrangement in the second quarter of 2016.
Laguna is the first network marketing Company to use exciting virtual 3D technology to enable affiliates to train, recruit and drive sales by utilizing a simple interactive platform. Laguna believes this technology is a game changer in the Direct Selling / Network Marketing Industry.